CONTENTS:
General Summary

Productions

Primary Production
Plot
Cast
Crew
Original Character
Puppeteer
Post-Production
Shooting Locations
Travel Accommodations
Filming Equipment

Secondary Production
General Synopsys

Operations
General Operations
Business Location 
Communications
Website Hosting
Video Hosting
Stationary
Misc. Needs
Website
Website Design
Technical Assistance 

Marketing
Marketing Strategy
Branding
Demographics
Expenditures
Overhead
Estimated Expense Reports

Revenues
Revenue Streams
Advertising Revenues
Mug Club Revenues
Merchandising
Small Business Segment Program

Future Growth Avenues
Seasonal Projections
Season One
Season Two
Season Three
Season Four
Season Five
Beyond

Corporate Entity Outline
Business Registration
Articles of Incorporation
Corporate Governance
Borad of Directors
Corporate Hierarchy
Corporate Resolutions
Dividends & Remuneration

Corporate Tax Liability
Federal Tax Liability
State Tax Liability
GENERAL SUMMARY
This prospectus will outline the overall operations of a yet to be named Faith 21 films corporate division and an example production. The name of the production will be the Guerrilla Vlogger. The production is a travel vlogg that will incorporate comedy, interesting topics and exotic locales to drive traffic and views. It will be about the fictional character MOGO and/or his new human friend on their exploration of our culture. 
PRODUCTION

Plot:
The show will focus on Mogo and/or his human companion. It will include many unusual locations and topics, but will also incorporate segments about more conventional, mainstream locales in order to not alienate middle of the road audiences and advertisers. Essentially, the show is a journey through our country from the sarcastic view point of an Extraterrestrial visitor as he learns about the more humor inducing and ridiculous aspects of human culture. The show will incorporate a highly entertaining blend of intriguing, unusual individuals, locations and subject matter, tongue in cheek humor and interesting factual tid bits about who we are as a society.

Cast:
Our production, if we can add the right team member, will not need to rely on casting at all. The human companion role can be portrayed by one of our owners, eliminating the need to be at the mercy of expensive, time consuming auditions and costly casting agent fees. 

Crew:
All of our crew needs can be accommodated by our team member. Rotating simple jobs while on location such as filming & lighting will significantly reduce production costs. 

Original Character:
This production will utilize an original, puppeteer controlled character of our creation as a comic relief plot device. The Fiscal benefits of using a puppet are absolutely fantastic. We will never have to pay an actor six figures to do our show. There will never be any ridiculous on-set demands or refusals to work until unreasonable contract demands are met. Mogo will never have a temper tantrum and walk off screen mid-shoot. Mogo won’t show up late because he is hungover, or quit early because he is hot or tired. Mogo is the perfect co-worker!

Merchandising is another driving factor. People of all ages love cheesey characters. Kids especially love them. Kids bring parents to view the show. Children viewers then beg their parents for stuffed toy Mogos, Mogo hats, Mogo P.J.’s, Ect...We have the mug club and mug club plus established for our core demographic. As our show grows, we will expand our merchandising to target our younger viewers. In reference to the public's fascination with cheesy merchandise, keep in mind that Pet Rocks and troll dolls have made many individuals very wealthy.

Third, by utilizing an inanimate object as a Star/Co-star, if we choose to we can push the comedy envelop a bit further and get away with saying things that if said by an actor might otherwise be considered taboo. We will also benefit from the fact that unlike hiring an actor to base a show around, Mogo will not be worried about his future acting career. Many actors will not say some lines or do certain things on camera in fear that it will hurt their careers. This will not be a problem for us. As our society adapts a culture that becomes more hostile and restrictive about what can and can’t be said, this will be of tremendous benefit. 

Puppeteer:
Our production team includes Mogo’s puppeteer, and there will be no need to hire personnel to fill this skilled position.  

Post Production:
Our post production needs will be sufficiently completed in house, by our staff. This will save the production immense editing, sound mixing and compilation fees. As we grow, the company can address additional needs on a case by case basis.

Shooting Locations:
By employing a strategic shoot location plan, we will be able to stretch our budget, allowing us to produce an equal or higher quality product than our competitors who have larger production budgets than ours. Unique shooting locations and topics will include but are not limited to cool obscure sports, unusual hobbies, conspiracy theory implicated sites, off the beaten path small businesses, U.F.O. hotspots, weird historical markers/sites, controversial individuals, haunted cemetery walks, ect…Mainstream locations and topics include but not limited to the St. louis Arch, College football tailgate parties, Milwaukee Zoo, kayaking on the Mississippi river, exploring Cuyahoga Valley National Park, Giant ferris wheel rides, Mammoth Cave, Ect...In addition, we will strictly monitor the requests and desires of our viewing audience, and film segments specifically based on viewer input.

Travel Accommodations:
There are dozens of locations within a reasonable distance, providing affordable travel for our crew. By utilizing mass transit whenever possible, we will reduce costs, eliminate the need for vehicle maintenance, fuel, insurance costs, parking fees and the multitude of unforeseen expenses associated with owning company fleet vehicles. Additionally, by traveling via Amtrak, Greyhound, Megabus or other mass transit, we will benefit from various tax breaks and incentives.

Likewise, by utilizing an independent, “guerrilla” style self sustained travel regimen that includes camping made comfortable instead of Hotels and bnb’s we can save thousands of dollars and extend our travel radius. We will also then have the opportunity to stay on location shooting longer than other competitors, even with our much smaller budget. In our past personal experience, hotels and bnb’s often end up being no more than expensive, dirty, communicable disease harboring, foot fungus spreading, bed bug infested nightmares. Camping is not perfect, however we can bring high quality, luxurious gear to help ease the burden. After all, the title of the site is Guerilla Volgger!

Filming Equipment:
Our production will be filmed with one of the very best cell phone cameras on the market for our style of shooting. The moto Z force 2’s 12.2 MP dual lens 4K rear facing camera is superior in all aspects to even many Iphone models. It’s high quality video capability will deliver big thrills and vibrant pictures to our audience, but yet still allow for the intimacy and quaintness viewers expect from independent style productions such as ours. Our clever use of wireless microphones will provide an excellent level sound quality as well.
SECONDARY PRODUCTION

General Synopsys:
The second production Faith 21 Film's new division will launch with will be called Pie town, U.S.A. This video production will be a fun, humor themed reality style food critique show. It will be about a pair of foodies visiting new and established pizza restaurants and manufacturers in the Chicagoland area. Chicago has a long, rich pizza history that can be easily used as a major cost effective resource to produce a highly entertaining show. We will utilize the same production and promotional model as with our primary show, Guerrilla Vlogger, increasing our chances of creating a successful series. This show can be produced for a fraction of the price that Guerrilla Vlogger will cost to fabricate. 
OPERATIONS

General Operations

Business Location:
This company can run out of our current existing offices in Bartlett IL, drastically reducing overhead costs.

Communications:
This company owns the toll free phone number 888-324-8421.

Website hosting:
The production will be hosted on duda, then moving to our own server platform, maximizing our advertising and merchandising revenue.

Video Hosting:
The videos will be hosted on our business account on Vimeo.com.

Stationary:
This company can run out of our current offices in Bartlett IL, drastically reducing overhead costs.


Website
The show will air exclusively as an independent section in Windy City Pulse Magazine for three months while we build an audience, then the production will move to it's own site, Guerillavlogger.com.

Website design:
Our staff has already undertaken the expense and time to design a user friendly responsive website. We have also designed an excellent mobile site that works superbly on both phones and tablets. The mobile site scores a 93, WOT(Web Optimisation Test) the desktop site scores 94 and the tablet site rates a 97!

Technical assistance:
We have members on staff who are very skilled in Website IT, and will be accommodating all of our technical needs in house.

Domain name:
Our company has already secured the domain name Guerrillavlogger.com,  a premium domain name worth a considerable amount on its own, about $3400.

Budget
The production has been allocated an initial $12500 budget. After incurring most start expenses including all major cost, about $9000 remains.                                            
MARKETING

Marketing Strategies:
Our fundamental strategy will be a three tier marketing scheme that incorporate more than two dozen small marketing and guerrilla marketing plans, far too many to list here. Through the use of intelligent, inexpensive and creative small/viral marketing campaigns, we will be able to reach a tremendous amount of consumers that will rival much larger marketing budgets. Examples of cost effective small marketing strategies include but not limited to:

•Utilizing staff talents, we will organize a very low cost scheme that will involve creating non-invasive chalk art logos in underpases around the area rith the intention of targeting commuters riding Metra trains. Some metra lines exceed 50,000 daily riders, and there are a total of 11 lines we can target. In general, Metra riders are professional, middle and upper-middle class earners with a sizeable amount of disposable income. I addition, by using glow in the dark chalk, our murals will brightly stand out and grab the consumers attention in the darkness of winter. Furthermore, our staff will spray .15 cents worth of scotchguard on the murals, considerably extending the lifespan of the artwork against the elements. In total, we can expect to reach tens of thousands of potential viewers every day.   

•Our staff will be constantly printing and distributing vibrant, multi-colored small fliers at numerous public places. These fliers and their color saturated, attractive nature truly command the attention of the intended marketing target. 

•By incorporating thrifty, yet popular contests and promotional giveaways such as providing the opportunity to get a business or organization featured on the show for free, our campaign will incentivize the consumer to visit our site.

•While on location, our staff will create and film multiple 15 & 30 second humorous videos that will be incorporated in a multi-level marketing regime. Our staff will already be on location filming, so the cost of filming an additional 30 second video will cost virtually nothing. By creating a set of videos that specifically incentivise people to share them on social media, we will greatly increase the vastness of our viral campaign. Essentially every person who shares our promo spots will be like having an employee in our marketing department working for us free. 

•While on location, our staff will have an excellent opportunity to promote our work. As we will already be in various cities and places across the midwest, our staff can utilize well placed promotional materials that will draw in thousands of new viewers at almost zero additional cost. By employing this marketing strategy, we will be able to increase our market hare and cut into new territories effectively with very little cost.       

Branding:
This company has a very distinct logo, that has been specifically designed by our staff to be highly recognisable and eye catching to new consumers. Our brand will be extremely visible when grouped in together with multiple other logos. Additionally, this company holds the rights to the premium domain name Guerrillavlogger.com.


Demographic:
Due to the content and original character this production incorporated, we will greatly benefit from the show’s far reaching appeal. This factor will enable our company to target multiple demographics, social classes and income levels. Both children and adults alike will find content of interest within this production. Advertisers will find this aspect very alluring.
EXPEDITURES

Overhead
There are multiple monthly expenses and certain overhead that will be necessary to maintain. Please see the following itemized list for approximate expenditures:
Estimated Monthly Expense Report
Estimated Monthly Travel Expense Report
REVENUES

This production is very fortunate to benefit from it’s ability to draw on multiple revenue streams, and our entire business model is structured around capitalizing on this aspect.

Revenue Streams

Advertising:
Because of the production’s family friendly content, this series will appeal to virtually all potential advertisers. In addition, the non-threatening content will allow us to partner with Google Adsense, a tremendous income stream.

Mug Club:
Our unique Mug Club and Mug Club Plus programs will allow us to tap into high income demographics that want a more hip, edgy comedy experience. Also, our Mug Club subscription program will allow us to try out new material before releasing it to the public, providing us the opportunity to refine or omit ineffective skits.

Merchandising:
Merchandise sales of our original character, with proper nurturing, has the potential to grow into one of our strongest revenue streams. We own the copyright to all intellectual materials, so we will not incur or be subject to high cost licensing fees while mass marketing our products.

Small Business Production Program:
As the show grows, so will the public’s demand to appear on the production. We will capitalise on this by charging a small fee to business owners who wish to have their business and products featured on the show. This will offset a large portion of our incurred travel expenses.   
Estimated Yearly Net Profits 
Estimated Revenue Breakdown
ANALYTICS 
Season 1 Financial Analytics
Season 2 Financial Analytics
Season 3 Financial Analytics
Season 4 Financial Analytics
Season 5 Financial Analytics
Estimated Production Costs
Total Estimated Production Costs
Estimated Market Share Index 
FUTURE GROWTH AVENUES

Granted we are able to successfully employ our budgetary model, this production will have a minimum five plus season run.

Seasonal projections

Season One:
For the production's opening, season we expect solid growth. As with any production, studio or independent, we can also expect some disappointments regarding rapid growth. While the potential for our production to go viral certainly exists, we should count on working hard for our audience numbers and accumulating viewers via steady growth.

Season two:
Our production will grow steadily in it's second season. We will likely begin to seeing benefits from a word of mouth campaign our small but growing audience. The production will likely include much of the same type material we included in the First Season, only we will likely be able to include a few more popular filming locations because our pervious season's high quality body of work. 

Season Three:
In our Third Season, we will likely start to see much more accelerated growth. The work and resources we have put into building a small marketing campaign will begin to vastly improve our audience size. We can expect to add to our production budget considerably from our First and Second Seasons, and begin to incorporate more cutting edge, entertaining production material. Advertiser demand for inclusion on the show will likely double during our Third Season.  

Season Four:
We can anticipate very rapid growth in our fourth season. Our growth will allow our staff the freedom to produce virtually any material they choose. Demand for our production will continue to grow, allowing us to shoot in excellent locations. The production will likely surpass the one Million viewer mark during this Season. We can expect to see our merchandising sales peak in Quarter Four, coinciding with the 2022 Christmas Season. 
Season Five:
Season Five will be our grand pinnacle. Advertiser demand will be at all time highs in Quarter 1 2023, and we will capitalize on this tremendously. We can expect to see our peak Views in Quarter 3 with the fall season, then decline from there on. We can still expect excellent holiday sales figures, however it will be clear that our production has exceeded it's apex.
Beyond:
Once our production hits it's inevitable decline, our staff may be able to cut production and operating cost across the board and continue on with an exceptionally profitable Sixth, or even Seventh Season.
Viewer Growth Analytics
CORPORATE ENTITY OUTLINE

The following sections will cover the corporate structure, payments, registration and such further details.  

Business Registration:
                      
Articles of Incorporation:
This business will be registered in the state of Delaware as a Limited Liability Corporation 6 Del.C., §18-101
with the Division of Corporations in the Department of State. A certificate of incorporation which shall be executed, acknowledged and filed in accordance with title § 103 of Chapter 1, Delaware General Corporation Law.

Corporate Governance:
This Business will be governed by an elected Board of Directors. 

Board of Directors:
Our elected board of Directors will consist of four positions, Chief Executive Officer,Chief Content Officer,Chief Financial Officer andChief Operations Officer.
Corporate Hierarchy:
Corporate Resolutions:
Corporate resolutions will be amended by Board of Director vote. All Board members must be present for resolution votes, except in cases of illness, injury or extenuating circumstances. Each board member has one contributing vote, with The Chief Executive Officer controlling two contributing votes. Acting Chief Executive Officer will hold final veto power over any resolutions.

Dividends & Remuneration:
Yearly Net Profits(YNP) will be divided and distributed in the following percentages:
Corporate Tax Liablitiy:

Federal Tax Liablitiy:
Due to the passage of the Tax Cuts and Jobs Act of 2017, the nominal federal corporate tax rate in the United States of America is a flat 21%. An LLC can elect to be treated as an association taxable as a corporation by filing Form 8832, Entity Classification Election, Pub. 3402, Taxation of Limited Liability Companies. 

State Tax Liablitiy:
All corporations incorporated in the State of Delaware are required to file an Annual Report and to pay a franchise tax. The Annual Report filing fee for all other domestic corporations is $50.00 plus taxes due upon filing of the Annual Report. Taxes and Annual Reports are to be received no later than March 1st of each year. The penalty for not filing a completed Annual Report on or before March 1st is $200.00. Interest at 1.5% per month is applied to any unpaid tax balance. Notification of Annual Report and Franchise Taxes due are sent to all Delaware Registered Agents in December of each year. Delaware has mandated electronic filing of domestic corporations Annual Reports.